CIIE Shows Foreign Carmakers Shifting From 'Sell Global Cars' to 'Build for China'
A November 7 China Business Journal report from the 9th CIIE notes a clear shift among multinational automakers from importing global models to developing China-specific products with locally led technology. Nissan presented the new N7 electric sedan and said models built in China could be exported globally; Volkswagen displayed four NEV models including the ID. UNYX 09 and Audi E7X; Mercedes-Benz put the all-electric GLC SUV at center stage; BMW debuted the new-generation iX3 and i3 together. Exhibits spanned pure-electric, range-extender, plug-in hybrid and hydrogen routes, signaling that "for China, by China" has become the shared strategic response to a software-defined, fast-moving market.
Source: China Business Journal, Nov 7, 2026 | 2026-11-07
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