2026 Yiwu Fair Brazil Show Closes in Sao Paulo With 130 Million Yuan in Intent, Brand-Going-Global Push

The 2026 Yiwu Fair Brazil Show closed at the Expo Center North in Sao Paulo on November 6, gathering 120 enterprises from Zhejiang, Jiangsu and Shandong across 150 booths covering hardware, electronics, jewelry, daily goods, outdoor products and beauty. Brazilian, Chilean and Peruvian wholesalers, retailers and e-commerce buyers filled the negotiation areas; the show received about 20,000 buyers, connected with over 8,000 intent customers and reached more than 300 intent orders worth over 130 million yuan. A China-Brazil brand-going-global conference and e-commerce forum ran alongside, covering operations, customs clearance, overseas warehouses and compliance. This year Yiwu China Commodity City's exhibition arm has organized 257 enterprises across six overseas shows with combined intent value exceeding 223 million yuan, deepening Yiwu's role as a trusted platform for China-Latin America trade.

Source: Yiwu Government Portal (yw.gov.cn), Nov 6-8, 2026 | 2026-11-08