China's Trend-Toy Market Heads to 100 Billion Yuan, With Yiwu Handling Parts, Packaging and Trade Flow

China's trend-toy (art-toy) market is heading toward a 100-billion-yuan scale, with over 70% of consumers now valuing emotional companionship and community, and local co-creation becoming mandatory for foreign brands to fit the market, the 9th Hongqiao International Economic Forum heard. China's industrial chain is well placed to deliver: Dongguan excels at precision molding and small-batch sampling, Yiwu handles parts, packaging and trade circulation, and the Yangtze River Delta concentrates IP design and quality control - a multi-region collaboration that compresses new-product trial cycles to the shortest. At the same forum, overseas exhibitors broadly agreed that adapting to China now requires co-creation with local partners. Yiwu's role as the world's small-commodity hub thus extends into the fast-growing emotional-consumption economy.

Source: NetEase / Cover News, Nov 10, 2026 | 2026-11-10