Foreign Trade Firms Answer 'Small Needs' to Make 'Big Business' at Yiwu Fair
People's Daily Overseas Edition reported October 27 that foreign trade firms are shifting from 'volume' to 'heart,' serving both big orders and finely grained 'small needs' as global consumption turns scenario-based and personalized. At the 32nd China Yiwu International Small Commodities Fair, overseas buyers negotiated purchases of hardware tools, while exporters like optics maker Viltrox and AR glasses maker Rokid won overseas users with differentiated, cost-effective products. Customs officials noted 'a thousand orders, a thousand faces,' and firms that listen to niche demands are writing new going-global stories, combining unique product strength with responsiveness rather than price-only competition.
Source: People's Daily Overseas Edition / Haiwai Net, Oct 27, 2026 | 2026-10-27
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