Yiwu Turns Into a 'World Live-Streaming Room' as Foreign Hosts Broadcast Brands Globally
Tencent News reported that after touring the Yiwu Global Digital Trade Center, foreign livestream hosts made their final stop at the Yiwu Selection brand store - a showca…
Tencent News reported that after touring the Yiwu Global Digital Trade Center, foreign livestream hosts made their final stop at the Yiwu Selection brand store - a showcase of 250 enterprises and 300-plus brands with 10 overseas outlets across five continents. A Peru-based host with over 200,000 social-media followers said digital trade is the trend and Yiwu's digital-trade center is the future market made tangible. A cross-border livestream event that day ran over 70 hours with about 100,000 overseas viewers, opening a cloud window from the offline 'world supermarket' to a global online audience.
Source: Tencent News, Oct 20, 2026 | 2026-10-20
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