Yiwu's Sixth-Generation Market Completes Its First Year, Pushing From Goods to Global Brands
The Paper's "Yiwu Always New" series (Oct 29) reports on the first year of Yiwu's sixth-generation market, the Global Digital Trade Center that opened a year ago with 3,700 merchants across 1.25 million square meters. Of entrants, "second-generation" and "new-generation" merchants make up 52% and 68% run their own brands or IP products. Yiwu's effective trademark registrations reached 236,000, first among China's county-level cities, and the "Yiwu China Small Commodity City" brand-going-global plan has opened Yiwu Selection collection stores overseas, the global debut store in Argentina took 1.2 billion yuan of orders in five hours. The market is shifting from low-price goods to original design and branded export.
Source: The Paper, Oct 29, 2026 | 2026-10-29
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